LSF PR Earns Dual Nominations at the 2026 SABER EMEA Awards for Work with UAC of Nigeria and BIC
The strategic communications agency LSF PR has been nominated in two categories at the forthcoming SABER EMEA Awards, highlighting its work across corporate finance and brand building for African‑based clients. The nominations, announced by PRovoke Media, recognise the agency’s contributions to UAC of Nigeria PLC’s acquisition of Chivita | Hollandia (CHI) Limited and a multi‑year repositioning programme for BIC in Nigeria.
Capital Markets Communications Nomination
The Capital Markets Communications nomination acknowledges LSF PR’s role in supporting UAC of Nigeria PLC during its acquisition of CHI Limited, a transaction described by industry observers as one of the most significant fast‑moving consumer goods (FMCG) deals in Nigeria in recent years. LSF PR’s team managed stakeholder communication, media relations, and investor outreach throughout the deal lifecycle, helping to maintain market confidence and transparency.
Brand Building (Diamond SABER) Nomination
The Brand Building (Diamond SABER) nomination reflects a sustained programme for BIC that aims to shift the brand’s perception in Nigeria from a product‑focused stationery supplier to a purpose‑led, multi‑category FMCG player with strong local and African relevance. Over several years, LSF PR devised and executed integrated campaigns that combined consumer insights, cultural storytelling, and sustainability messaging to reinforce BIC’s commitment to education, creativity, and community impact.
Leadership Comments
Bidemi Zakariau Akande, Founder and CEO of LSF PR, said:
“We are delighted to have this work recognized at the SABER EMEA Awards. Both nominations reflect the strength of our Africa team’s work at the intersection of business, reputation and long‑term brand strategy.”
Tolu Akin‑Aribisala, Managing Director, LSF PR Africa, added:
“We are proud of the work and, more importantly, the team behind it. These nominations are a testament to the mindset, execution and consistency that goes into what we do every day.”
About LSF PR
LSF PR is an international strategic communications agency with offices across the United Kingdom and Africa. The firm advises clients in corporate communications, financial communications, energy, technology, and consumer sectors, helping them navigate complex, cross‑market environments. By combining deep regional expertise with global best practices, LSF PR aims to deliver measurable outcomes that support business growth, stakeholder trust, and brand resilience.
About the SABER Awards
Organised by PRovoke Media, the SABER Awards are regarded as one of the most prestigious global benchmarks for excellence in public relations. The awards honour outstanding achievements in branding, reputation management, and stakeholder engagement across Europe, the Middle East, and Africa. The 2026 SABER EMEA Awards ceremony is scheduled to take place in London on .
- Nominee: Capital Markets Communications – UAC of Nigeria PLC acquisition of CHI Limited
- Nominee: Brand Building (Diamond SABER) – BIC multi‑category FMCG repositioning in Nigeria
- Agency: LSF PR (UK & Africa offices)
- Award organiser: PRovoke Media
- Ceremony date: 21 May 2026, London
