Sunday, May 24, 2026

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Chuckles Stay on Shelves Despite Rumors

Good news for anyone with a sweet tooth: Woolworths has confirmed that Chuckles treats will continue to be stocked nationwide, putting an end to recent worries about the brand disappearing.

What Sparked the Liquidation Talk?

Earlier this week, Financial Mail reported that Beyers Chocolates, the maker of Chuckles, had entered liquidation. The story linked the move to a disagreement with Woolworths over an exclusive supply agreement. According to the report, the tension arose when Beyers decided to expand its factory operations, which put the existing partnership at risk.

Woolworths Steps In to Reassure Fans

When BusinessTech reached out for comment, Woolworths clarified the situation. A spokesperson said that Chuckles lovers need not worry – the popular candies remain in stock across all stores. The retailer emphasized its commitment to keeping the brand available while working through any contractual discussions behind the scenes.

About Beyers Chocolates

Founded in 1987 by Kees Beyers, Beyers Chocolates is a well‑known South African confectioner based in Kempton Park. Over the years the company has built a reputation for quality chocolates and sweets, producing lines such as Sweetie Pie, the Amarula chocolate range, and various premium and craft chocolate collections.

Why Chuckles Remains Popular

Chuckles have been a staple in South African snack aisles for decades. Their chewy, fruit‑flavored pieces appeal to both kids and adults, making them a go‑to treat for movie nights, lunchboxes, and casual snacking.

Flavors Fans Love

  • Original fruit mix
  • Berry blast
  • Tropical twist

Where to Find Them

Woolworths stores nationwide carry Chuckles in the confectionery section. They are also available through select online grocery platforms that partner with Woolworths.

Tips for Chuckles Lovers
  • Check the “Snacks” aisle for the latest pack sizes.
  • Look out for limited‑edition flavors that appear during holidays.
  • Keep a small pack in your bag for an instant mood boost.

Final Thoughts

Despite the brief scare over a possible liquidation, Chuckles are here to stay. Woolworths’ confirmation means fans can continue enjoying their favorite chewy treats without interruption. So go ahead—grab a pack, share with friends, and keep the Chuckles tradition alive.

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