World Cup 2026 Hotel Bookings Lag Behind Expectations
Survey Findings
The American Hotel and Lodging Association (AHLA) asked hotel owners in the 11 U.S. cities that will host World Cup matches how things are shaping up. More than 80 % said reservations are well below what they had originally predicted. About two‑thirds pointed to visa problems and wider political worries as the main reasons travelers are holding back.
Why Demand Is Soft
- Visa Hurdles: Even though the Trump administration promised FIFA smoother visa processing, each applicant still faces tough checks, which scares off many fans.
- Geopolitical Tension: Ongoing international disputes make some potential visitors think twice about coming to the U.S.
- Cost Concerns: Supporter groups note that ticket prices are high, resale markets are inflating costs, and getting to games can be expensive.
- Artificial Early Signals: FIFA released blocks of rooms early, then many were canceled. That created a false impression of strong demand, leading hotels to over‑prepare.
Impact on Hotels
In places like Kansas City, bookings have dropped so low they’re now below typical June‑July levels. In Boston, Philadelphia, San Francisco, and Seattle, several hoteliers described the tournament as feeling like “not an event” at all. Because of the uncertain outlook, many hotels are pausing or scaling back World Cup‑themed promotions, special partnerships, and temporary upgrades.
FIFA and Government Response
FIFA says the room releases followed the agreed schedule and are standard practice for big tournaments. The organization adds that it’s in continuous talks with hotel partners and notes that worldwide ticket sales have surpassed five million—an unprecedented figure. U.S. officials reiterate they will keep working to make the visa process as welcoming as possible while maintaining security checks.
What’s Next?
AHLA President Rosanna Maietta remains optimistic, pointing to forward‑looking indicators that suggest opportunities still exist. She stresses that realizing the tournament’s full potential will require a smooth, friendly experience for international visitors—clear visa steps, affordable travel options, and transparent pricing.
Conclusion
With just over a month left before the kickoff, U.S. hotels are facing a mixed picture: strong global interest in the World Cup clashes with local barriers that are keeping bookings low. Addressing visa concerns, managing costs, and delivering a hassle‑free fan experience could turn the current shortfall into a successful hospitality story for the tournament.
