Tuesday, July 14, 2026

How SA can offset tourism damage caused by war in the Middle East

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Middle East Conflict Threatens South Africa’s Tourism Recovery

The ongoing hostilities in the Middle East are beginning to ripple through global aviation networks, and South Africa’s tourism sector could feel the strain in the months ahead. Industry leaders warn that higher jet‑fuel prices, rerouted flights and shifting traveller sentiment may curb the rebound that followed the Covid‑19 pandemic.

How the Conflict Affects Inbound Travel

Before the escalation, long‑haul carriers such as Emirates, Qatar Airways and Etihad Airways supplied roughly 5,000 direct seats per week to South Africa’s three main gateways – OR Tambo International (Johannesburg), Cape Town International and King Shaka International (Durban). These airlines have been among the hardest hit by disruptions to oil supplies and air‑space closures linked to the US‑Israel‑Iran confrontation that erupted in late February 2026.

Tshifhiwa Tshivhengwa, CEO of the Tourism Business Council of South Africa, told Business Day that the current impact is modest but could grow:

“If the war continues, not as many airlines and seats will reach our destination and that will be a problem.”

He noted that many passengers are now being rerouted via European hubs, but the added legs do not yet compensate for the capacity lost on direct Middle‑East routes.

Economic Pressures on Travel Costs

Aviation fuel prices have surged since the conflict began, pushing up ticket costs across all long‑haul markets. Tshivhengwa highlighted that higher fares affect not only international visitors but also domestic leisure travel, as households tighten budgets when everyday essentials become more expensive.

Tourism Minister Patricia de Lille echoed these concerns in a written response to Business Day:

“The longer‑term impact will largely depend on the duration and escalation of the conflict. Key issues include continued pressure on global airline networks, increased travel costs and general economic uncertainty, all of which may dampen overall tourism growth.”

Current Visitor Trends

Despite the headwinds, recent data show resilience. Statistics South Africa reported that foreign arrivals rose 8.4 % year‑on‑year in March 2026, reaching just over 1.2 million travellers. The breakdown was:

  • 73.5 % from other African countries (mainly Southern Africa)
  • 24.5 % from outside the continent
  • 0.5 % originating from the Middle East

Europe remained the top source market, followed by North America, Asia, Australasia and the Americas.

Prior to the conflict, South Africa had already surpassed its pre‑pandemic peak, welcoming a record 10.485 million international visitors in 2025 – a figure that exceeded the 2018 high.

Opportunities in Business Tourism

Industry leaders see a potential offset: attracting conferences and events that are being relocated from traditional Middle‑East hubs such as Qatar and the United Arab Emirates. Tshivhengwa stressed that South Africa can compete for these bids, but only if it invests in the necessary resources:

“A strong strategy that has to do with business tourism is very important… The subsidy fund is very important. [but] We never have enough money to bid.”

De Lille added that the Department of Home Affairs has introduced visa‑processing reforms in March 2026 to expedite group applications for event attendees, a move designed to make the country more attractive to international organisers.

Looking Ahead

David Frost, CEO of the Southern Africa Tourism Services Association, outlined the 2026 outlook in February, noting that inbound tourism remains anchored at the three major airports and that long‑haul connectivity is a core growth driver. He cautioned, however, that sustained aviation disruptions could erode that advantage.

The consensus among experts is that the sector’s near‑term performance will hinge on how quickly the Middle‑East situation stabilises. In the meantime, stakeholders are urging:

  • Increased funding for competitive event‑bidding subsidies
  • Diversification of source markets to reduce reliance on any single region
  • Continued monitoring of fuel‑price trends and their effect on airfare
  • Leveraging South Africa’s reputation for safety, wildlife and cultural offerings to attract alternative travel streams

By aligning policy, industry investment and targeted marketing, South Africa aims to mitigate the risks posed by the Middle‑East conflict while capitalising on any shifts in global travel demand that favour stable, welcoming destinations.

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