Woolworths Responds to Beyers Chocolate Claims
Background of the Partnership
Woolworths Holdings Limited worked with Beyers Chocolates for more than 30 years. The two companies described the relationship as valuable and entered into an exclusivity agreement in 2019 that covered certain Woolworths chocolate products and formulations. Over the years, Woolworths even more than doubled its business with Beyers between 2018 and 2023.
Why the Partnership Ended
In 2023 Woolworths noticed that products very similar to its exclusive chocolate offerings were appearing in competitors’ stores. The retailer said this information was not disclosed by Beyers and only became clear when the look‑alike items spread across the market. Despite several attempts to renegotiate terms, the parties could not reach an agreement. To protect its product development, brand differentiation, and long‑term commercial interests, Woolworths decided to move chocolate production to alternative partners.
Woolworths’ Statement on Liquidation Rumors
Woolworths has denied any responsibility for the liquidation of Beyers Chocolates. The retailer emphasized that Beyers continued to supply a wide range of other retailers during and after the Woolworths partnership ended. Claims linking Woolworths directly to Beyers’ closure are inaccurate, according to the company.
What Happens to Chuckles and Other Products
Chuckles Brand Ownership
Woolworths remains the sole owner of the Chuckles brand. The retailer clarified that Beyers never produced the original malt‑flavoured Chuckles sold in the red packaging.
Local Production Commitment
Chuckles and other Woolworths chocolate products will continue to be manufactured locally in South Africa, supporting jobs and the domestic industry. Woolworths promised that the quality and taste of its chocolates will stay unchanged.
Woolworths’ Promise to Customers
The retailer said it remains committed to acting responsibly and with integrity. Woolworths believes it has acted fairly, balancing the interests of its customers and its business while protecting its brand and proprietary products.
Conclusion
Woolworths has clarified that its decision to stop working with Beyers Chocolates was driven by concerns over undisclosed similar products, not by any intent to cause the supplier’s liquidation. The company is moving forward with new production partners, keeping its beloved Chuckles range and other chocolates made locally, and assuring shoppers that nothing will change in the quality or taste they enjoy.
